Is the plugin really free?
Yes. Manual flagging, the visible badge, IPTC/XMP embedding for JPEG & PNG, and JSON-LD are free forever. Pro (automation, C2PA, scanning, reports) is a paid add-on coming later.
Does the badge alone make me compliant?
The visible badge addresses the deployer’s human-visible disclosure duty under Article 50(4); the embedded metadata covers machine-readability. The plugin gives you both. It’s tooling, not legal advice — whether your content is in scope is your call.
What is Article 4, and does the plugin help?
Article 4 requires AI literacy — that the people who use AI tools understand them. It has applied since 2 February 2025, ahead of the Article 50 deadline. The free Readiness view includes an Article 4 checklist you tick off and document with evidence notes, and it’s folded into your exported compliance record as audit evidence. It’s record-keeping to support your own measures — not training, and not legal advice.
Will it work on my theme?
It hooks WordPress’s own image and template filters, so any theme using standard functions is covered — including block/FSE themes. For themes that hand-write <img> tags, turn on Universal badge coverage in Settings to badge them by filename.
What about WebP or files without exiftool?
JPEG and PNG are embedded with a built-in PHP writer — no server tools needed. WebP, AVIF, GIF and TIFF embedding (via exiftool) are part of Pro.
Does it modify my images?
When file embedding is on, it writes the IPTC/XMP mark into flagged image files (and their resized copies). It’s idempotent and you can turn it off to use the badge + JSON-LD only.
Does it cover video, audio or text?
Today AIM Transparency labels images. Video, audio and text are on the roadmap — the official EU icons we use already apply to audio and video, so the foundation is there.
